FP: Institutional context - The Cabin in the Woods (Goddard, 2012)

Production

- Directed by Drew Goddard

- Budget: $30 million

- Script was co-written by joss Whedon and Drew Goddard, who had both previously worked together on 'Buffy the Vampire Slayer' and 'Angel'

- CGI was used to create many different 'creatures' for the film, involving close to a thousand actors and extras.

- For several wide shots, the British Columbia institute of technology's Aerospace building was used.

- Key cast members include Chris Hemsworth 

Distribution

- The film was advertised on the side of London buses

- Commercials for the film gave as little as possible away about the plot. In fact, they attempted to     mislead potential audiences about the content of the film, so that when actually going to see the film, audiences would be surprised and intrigued.